INF Esports was founded in 2017 by a group of friends with a passion for competing in Counter-Strike. What began as a small project has evolved into a prominent force in the German esports scene, dedicated to supporting amateur and semi-professional teams and players. Rooted in gaming culture and driven by a self-made approach, INF aims to empower the next generation of esports talent. Inspired by community spirit and competitive drive, we’re building a brand that defines today’s gaming generation, providing a professional environment for players to grow and succeed.
Founder Julian Ottlewski and Loek Jelsma rebranded Infernal Gaming into INF Esports. The formulated, planned self-sustainable business model was introduced with the rebranding and reestablishment in June 2022.
This business model relied on the vision to increase understanding of merchandising by creating our own streetwear brand and approaching designs differently to generate income.